Tools We Love: Lumen5

We tried out Lumen5 a few weeks ago when we created our post on Our Website Development ProcessLumen5 is a video creation platform designed for businesses to create videos for their online audience, whether through their website, blog posts, email campaigns or social media channels.

There’s a built-in media library containing millions of copyright-free photos, videos and audio tracks. Follow their easy-to-use platform and create a video of your own in minutes.

What are the benefits of using videos?

  • Wider Reach – It’s simple to upload a video to YouTube or Vimeo and then share it across multiple platforms where it can then be re-shared
  • SEO Boost – The longer users stay on the page, the more it helps with your SEO as Google sees that you’re providing relevant content on your site.
  • Helps Make Purchase Decisions – A video can show your product or service and gives you more time to convince visitors to become buyers.

Videos Tips

  • Keep it Short – A 2 minute video is easier for people to watch than a 10-15 minute video
  • Link Back to Your Website – You want to drive potential customers to your website
  • Make it Valuable – Teach your potential customers something new or provide entertainment.

 

Need help creating your online video? Send us an email!